- Innovative
- Uncluttered
- Larger-than-life
- Cost-effective
- Unsurpassed reach and frequency
- General or targeted market coverage
- Fits into virtually any advertsing campaign
- Creates maximum awareness
- Improves name recognition
- Advertising sites are situated to deliver maximum footfall
- Target mass or niche markets
- Available 24 hours a day, 365 days a year
- Campaigns to suit all marketing budgets
- High levels of exposure due to the extended dwell time
