JUNE 2010 - Airport Partners recruits.
Airport Partners are pleased to announce the appointment of Liz Lightning to the position of Regional Account Manager for Southampton Airport Advertising Sales. Liz will also be working with local advertisers to sponsor roundabouts in Southampton and Portsmouth.
Having 8 years Sales and Account Management experience in the Southampton area working for Lifestyle Publications, Internet Advertising and Press, Liz is a perfect fit for Airport Partners regional sales strategy.
Paula Oliver, Managing Director for Airport Partners commented “We are really fortunate to have Liz on board. She has the right balance of local knowledge, exceptional sales skills and talent to really drive forward our media offer in Southampton”.
Liz commented “I am delighted to be working with the fastest growing Regional Airport Advertising Company in the UK. I am very excited about developing the advertising sales here in Southampton. There are lots of exciting new opportunities we have planned for this year and beyond. I am thriving on working for a focused and friendly company who are all very dedicated and supportive
Airport Partners is part of the AdGroup which was established in 1986 by Andrew Walker, CEO. The Group, based in Harrogate, specialises in outdoor and transport advertising and sponsorship. This year has seen a large expansion in the digital advertising offering and this will form an important part of the growth plans for the Group. For more information about the advertising opportunities at Southampton Airport, please contact Liz Lightning on 07766 140043
APRIL 2010 - Airport Partners wins Southampton Contract.
Airport Partners, the UK's fastest growing Airport Advertising company has been awarded the advertising & promotional contract for BAA owned Southampton International Airport.
Airport Partners is part of the AdGroup which was established in 1986 by Andrew Walker, CEO. The Group, based in Harrogate, specialises in outdoor & transport advertising & sponsorship. This year has seen a large expansion in the digital advertising offering and this will form an important part of the growth plans for the Group.
It is now the No.1 Regional Airport Advertising company in the UK, running 20 of the 53 UK Airport media concessions, including Newcastle, Bristol, Leeds/Bradford, Norwich, Exeter, Blackpool, Inverness, Plymouth, Dundee and the other Highlands and Islands airports.
Airport Partners (www.airportpartners.co.uk) appointed Paula Oliver as Managing Director in September 2009 after she had worked at JCDecaux Airport for 17 years, to strengthen the management team and build the business.
Paula led the bid pitching pitching for the BAA Media contract and commented on today's announcement "I am delighted that BAA Southampton have appointed us to rapidly develop their advertising & experiential/promotional business. This award really strengthens our offer in the South of England and we are very excited about the new developments and regional focus we will bring. We feel best placed to deliver great results for Southampton Airport and look forward to working with their team.
Andrew Walker commented, "This is a great strategic win, one which the team at Airport Partners have worked really hard for. We relish the opportunity to work for the first time with BAA, and in particular with Southampton Airport."
NOVEMBER 2009 - Airport Partners launches 'Airport Digital'.
Airport Partners the regional airport advertising specialist have launched their first multi airport Digital Advertising Product.
" The 77 Digital screens are at seven of our main Airports; Glasgow Prestwick, Newcastle, Leeds Bradford, Norwich, Bristol, Exeter & Plymouth, and this is the start of what will effectively be the next generation of advertising at regional airports" said Andrew Walker, chairman of Airport Partners.
" We will be offering great value multi message advertising opportunities at various different but specified areas of these airports - for example at Arrivals & also in the Departure Lounges for as little as £50 a month. I know these prices are far too cheap in the long run, but we want to encourage the market & to do this we need to incentivise the advertisers by offering extraordinary value."
The 'Airport Digital' concept has been spearheaded by Paula Oliver, the new MD of Airport Partners, who in her previous role as Operations & Development Director at rival JC Decaux Airports was instrumental in bringing digital into many of the BAA Airports .
Airport Partners Ltd was formed in 2006 from a division of Adbus Ltd. It has grown from selling the advertising & promotional space at two regional Airports to doing the same at twenty UK Airports in the last three years.
SEPTEMBER 2009 - Airport Partners recruits.
Airport Partners Limited, the specialist Regional Advertising operator is pleased to announce the appointment of Paula Oliver as Managing Director (Designate).
Paula was previously Operations and Development Director of JCDecaux Airport and has worked in theindustry for the past 17 years.
Over the last few years Paula has overseen the development of advertising and media at UK Airports including the £22m expansion to introduce digital and additional innovative product into BAA airports, including Terminal 5 which opened last year. Paula will be heading Airport Partner’s bid for the current media tender issued by BAA for contracts at their 7 UK airports including Heathrow, Gatwick and Stansted.
Andrew Walker, AdGroup Chairman said: “We are delighted with this game changing appointment and are looking forward to Paula’s significant breadth and depth of experience helping Airport Partners significantly expand our airport business”.
Paula said: “This is a tremendous opportunity for me to join such a successful Company as Airport Partners at a crucial time in UK airport advertising. We see significant expansion opportunities over the next 12 months both winning new contracts and continuing to maximise opportunities at our existing concessions. We have a solid portfolio of UK airports, a fantastic team and I look forward to contributing”.
Airport Partners was formed three years ago and now holds the advertising and promotions contracts for 20 UK Airports, including Bristol, Exeter, Plymouth, Newcastle, Leeds Bradford, Inverness and Prestwick. Part of the AdGroup, the long established outdoor advertising company, Airport Partners specialises in providing a tailor-made service to regional airports and advertising clients and is based in Harrogate.
JUNE 2009 - Airport Partners invest in low carbon LED lighting
Airport Partners, part of the AdGroup, have invested in new external advertising hoardings that use LED at Bristol International Airport.
Andrew Walker, Managing Director of Airport Partners, says; "By using LED bulbs rather than the conventional fluorescents, we are reducing the carbon emissions by two thirds & also reducing the electricity bills by about 65%, which is a massive saving. Additionally the bulbs last much longer, give off a more uniform & pleasing glow & when they do eventually go it is much less apparent, as there are literally hundreds of other small LED bulbs behind the hoarding providing the backlight."
These are the first standard sized 48 sheet advertising sites at Bristol International Airport & form an important portfolio improvement for both the Airport & the national pack recently launched by Airport Partners & headed by Simon Green.
Airport Partners was formed three years ago & now has the advertising & promotions contracts for over 20 regional Airports around the UK, including Bristol, Exeter, Plymouth, Leeds Bradford, Newcastle, Prestwick & Inverness.
Airport Partners is part of the AdGroup the long established outdoor company, based in Harrogate.
Bristol International Airport is the largest & most important Airport in the South West & over 5 million passengers a year use their facilities.
JUNE 2009 - Airport Partners expands... & recruits.
Trevor Bunce has been appointed as Airport Partners Regional Account Manager for Norwich International Airport.
Trevor had actually worked for parent company Adgroup until 2006, but taken early retirement to look after his wife Susan when she had a heart attack.
"Luckily she is now pretty fit now & I always enjoyed working with AdGroup, so when I heard that their company Airport Partners had won the advertising contract at my local & well respected Airport, I jumped at the chance. "
Airport Partners is part of AdGroup, which was formed in 1986 & had previously been known as Adbus. In 2006 the various divisions were separated into 5 different trading companies. The two bus advertising divisions were sold to Titan Outdoor & renamed Titan Bus. Airport Partners took over the running of the advertising & promotions at two Airports handled at the time & Community Partners took over the UK Council sponsorship & Ferry Advertising concessions in Scotland.
In the last two years Airport Partners has grown enormously & now has the advertising & promotional contracts at 20 regional Airports, including Bristol, Exeter, Leeds Bradford, Newcastle & Glasgow Prestwick. Over 20 million passengers a year go through the Terminals.
MAY 2009 - OUTDOOR REALLY IS EFFECTIVE!
An article from the Outdoor Advertising Association proving outdoor advertising is effective! Click Here
MAY 2009
Airport Partners, which holds the contract for all the advertising at Exeter International Airport, has commissioned Vivid Media, its near neighbour in East Parade, to install two “light box” hoardings there.
The airport is looking to become carbon neutral across its ground activities by 2015, and it is estimated that saving on electricity by using LEDs, or low emitting diodes, on the hoardings means they will pay for themselves within two years.
Andrew Walker, managing director of Airport Partners, said: “The existing two hoardings had come to the end of their lives and we looked at several options for replacing them including like-for-like. We knew about the digital wall and flooring displays that Vivid Media have been installing so approached them about providing a solution using LEDs. Although LEDs work out more expensive to install, the long-term benefits cannot be ignored. As well as the 70 per cent saving in electricity, there is far less maintenance."
“Fluorescent bulbs begin to lose their brightness after around 12 to 18 months, although they can actually blow at any time, whereas the LEDs installed at Exeter will offer around 50,000 hours of light over 11 years, based on them being used 12 hours a day.”
MAY 2009 - Airport Partners to offer National Pack
This month Airport Partners will launch its national pack to London based & national advertisers & media buyers who maybe interested in buying advertising at the regional Airports that the company now represents. Airport Partners has grown rapidly over the last 3 years & now represents 20 Airports in the UK from Plymouth in the south all the way up to the Shetlands in the far north. This large portfolio also includes Bristol, Leeds Bradford, Newcastle & Glasgow/Prestwick & over 20 million passengers now pass through their Terminals.
Simon Green has been appointed to nationally represent the very fast growing company " The company are the number one in regional sales at the Airports & have been for a while, but we needed to be of a certain size for it to make us of interest to the national buyer. I think we've now reached that stage. Also & importantly, in the last 12 months our Airports have also invested over £500,000 in upgrading the actual sites so that we now have top quality products."
Simon has worked for Airport Partners since 2007 & also deals directly with the advertising & promotions contracts at Plymouth & Exeter Airports
Airport Partners is part of AdGroup, which was formed in 1986 & had previously been known as Adbus. In 2006 the various divisions were separated into 5 different trading companies. The two bus advertising divisions were sold to Titan Outdoor & renamed Titan Bus. Airport Partners took over the running of the two Airports handled at the time & Community Partners took over the UK Council sponsorship & Ferry Advertising concessions in Scotland.
MAY 2009
As of 1st May 2009, Airport Partners have been awarded the advertising & promotions contract at Norwich International Airport.
Airport Partners, part of the AdGroup, now represents 20 of the 40 scheduled Airports in the UK. Airport Partners was formed in July 2006 from Adbus Ltd.
Adbus had itself started in 1987, but in 2006 it split up into a number of different companies to reflect its diversification from its original business which had focussed on Bus Advertising. The Bus Advertising business was renamed Titan Bus & in two tranches sold off to Titan Outdoor, & the Airport Advertising portfolio - which at the time comprised of 2 Airports - was transferred into Airport Partners.
MARCH 2009
Airport Partners are very pleased to announce that we have added another Regional Airport to our Portfolio. We have been awarded the advertising & promotions contract for Plymouth Airport. The Airport has a lot of potential & scope for the future. Simon Green will handle this contract, as it neatly compliments his Exeter Airport contract.
MARCH 2009
Airport Partners have been awarded the advertising & promotions contract for Blackpool International Airport. The Airport is the oldest Airport in the UK & starts to celebrate its Centenery later this year. The Airport has approx 500,000 passengers a year & operators include JET2, FlyBe, Air Arran & Manx2.com, who fly to over 20 European destinations.
DECEMBER 2008
On 31 December the 49.9% of Titan Bus UK Ltd & Titan Bus Ltd (Europe) were successfully sold to the co-owners of those companies; Titan Outdoor. This transaction draws to a close the old AdBus bus advertising involvement for the AdGroup & provides useful finance to grow its own companies in the interesting new business environment.
NOVEMBER 2008 - CityVision Media Ltd
The AdGroup has formed a new Digital Advertising company called CityVision Media Ltd, to promote large format, Digital advertising & sponsorship in City Centres. This Company will be spearheaded by recent appointment Deon Viljoen, who formerly headed Clear Channel in Uganda for 5 years. Deon moved to the UK in June and says "Uganda was a real challenge when I arrived, Clear Channel had recently launched in the country so existing relationships & best practices hadn't really been developed & most people hadn't heard of us. I'm really looking forward to this new challenge as the product is sensational. Adgroup is a really progressive company - focussed, ambitious, innovative, cash rich and a real investor in its people. We know what is required here, so watch this space..."
OCTOBER 2007 - Investors In People
Airport Partners and Ad Group are delighted to have been recently re-accredited by Investors-In-People yet again. We have now achieved the “Investor In People” standard since 2001, highlighting not only our attitude towards the investment in and the development of our employees but also our continuous focus on improvement for our business partners and clients.
SEPT 2007 - Regional deals propel Airport Partners to top spot
Fast-growing airport advertising company, Airport Partners, has won contracts to provide advertising for Bristol International, Exeter International and Dundee Airports.
The deals, which are worth over £6m and give Airport Partners access to a total of more than 20 million passengers nationwide, mean the company is now the fastest growing advertising company in the UK airport market.
The company has grown 60% in the last 12 months, after picking up the Glasgow Prestwick account in October 2006 and HIAL in February this year. It now has the widest national geographic coverage in the UK, providing design, production, space rental and maintenance services to 16 regional airports including Leeds/Bradford and Newcastle.
Airport Partners will work with Bristol, Exeter and Dundee airports to develop innovative strategies for indoor and outdoor advertising and promotions.
Andrew Walker, managing director of Airport Partners, said: “These deals are a tremendous boost to our portfolio and a testament to the strength of our tried and tested advertising strategies that are reaping real business benefits for the regional airport industry and the businesses that advertise here.”
With access to over 20 million passengers, we now have the critical mass to offer national advertisers opportunities to deliver campaigns to the growing market that is developing in regional airports throughout the UK, outside London, through a single buying point.
The company fought off stiff competition from JCDecaux and Clear Channel to win the Bristol contract.
Andrew Walker explains: “The Exeter and Bristol accounts dovetail exceptionally well and give us significant presence across the South West of England, with 7 million passengers a year through the two airports and plans for substantial growth in the next three years.
We’re now working closely with each airport to develop new sites, optimise the potential of existing sites, and create new and exciting ways of encouraging top-name companies to promote themselves in them.
Massive growth in passenger numbers and the increasing sophistication of regional airports have made them important players on the national advertising stage.
Companies are quickly recognising the value of regional airports when it comes to targeting a high quality, captive audience in a secure and pleasant environment.”
OCTOBER 2006 - Airport Partners increases their portfolio
Airport Partners are very pleased to announce that we have added another Regional Airport to our Portfolio. On the 1st October 2006 we were awarded the Advertising Contract at Glasgow Prestwick Airport.
Glasgow Prestwick Airport have recently overhauled the advertising options and now offer standard and some very unique advertising opportunities for companies to reach the 2.3 million passengers which pass through the airport. There are also excellent opportunities for outdoor advertising, where clients can reach the public which use the main roads around the airport.
We are very much looking forward to working alongside the Airport to maximise the opportunities for advertising as the airport continues to expand and grow.
For further details on the advertising at Glasgow Prestwick, please contact tomwhitelaw@airportpartners.co.uk
NOVEMBER 2005 - Airport Partners lands contract at Newcastle Airport
Airport Partners, has signed a major, five-year contract with Newcastle Airport to provide companies with an integrated package of advertising solutions.
Commencing in December under, the contract will see the company offer a wide range of advertising and promotional packages to suit all budgets, spanning all areas of the international airport.
Newcastle Airport is now one of the fastest growing airports in the UK and has seen an unprecedented growth over the past year with the completion of a new major terminal. In November Jetstar announced plans to introduce services to the Gold Coast and more flights to Melbourne and Brisbane, taking passenger throughput to 6 million a year.
Founder and Managing Director Andrew Walker says: “Newcastle Airport has been a ‘sleeping giant’ in terms of advertising opportunities. I’m delighted we have won this contract and can now wake the giant and provide excellent opportunities, on all scales. As we already exist in Newcastle under our Titan Bus brand, we are the only company who can offer packages that combine bus and airport advertising opportunities at a cost effective price. Clients will get the best of both as we target consumers in high profile locations."
Newcastle Airport Commercial Director Matt Thomas says: “We were very impressed with Airport Partners and their knowledge of the industry. During the process I got a real sense that we will be working with Airport Partners in partnership and I like that! What cemented it for us was the fact they came highly recommended by our neighbours, Leeds and Bradford Airport.”
